The Max Challenge - Franchise of the Week

The Max Challenge - Franchise of the Week

The MAX Challenge is a 10-week body transformation system designed to make fast and lasting changes to members’ appearance and overall well-being. The MAX combines nutritional counseling, fitness classes and motivational support to help members kick-start their health and wellness goals.

The MAX offers franchises for the operation of transformation centers providing body renewal through fitness, nutrition, counseling and healthy lifestyle programs in a specially designed format under the mark The MAX Challenge®. The MAX’s business model is based on offering exercise/fitness training programs together with motivational coaching, nutritional coaching, and related services to members for a 10-week program, and thereafter for a monthly membership fee. The concept is all about transforming bodies, minds, and lives.


Year Established: 2011
Year First Franchised: 2013
Franchise Units: 54
Company Owned Units: 1 Projected New Units
(12 months): 48


Financial Terms:

Franchise Fee: 40,000
Cash Investment: $40,000
Average Investment: $160,000 - $180,000
Minimum Net Worth: $250,000
Discount: Multiple Licenses, Veterans
Royalty: 6%
Ad: 2%
Passive Ownership: Semi Passive
Earning Claim: Item 19



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