The MAX Challenge is a 10-week body transformation system designed to make fast and lasting changes to members’ appearance and overall well-being. The MAX combines nutritional counseling, fitness classes and motivational support to help members kick-start their health and wellness goals.
The MAX offers franchises for the operation of transformation centers providing body renewal through fitness, nutrition, counseling and healthy lifestyle programs in a specially designed format under the mark The MAX Challenge®. The MAX’s business model is based on offering exercise/fitness training programs together with motivational coaching, nutritional coaching, and related services to members for a 10-week program, and thereafter for a monthly membership fee. The concept is all about transforming bodies, minds, and lives.
Year Established: 2011
Franchise Fee: 40,000