Bill Luce served as the President of Transworld Business Advisors from 2010 to 2024, bringing over 30 years of experience in business sales and executive management. Bill began his career with United Franchise Group in 1994 as the Director of Franchise Development, where he played a pivotal role in designing and implementing a comprehensive franchise sales system. This system encompassed advertising, lead generation, software integration, and franchise prospect management. Under Bill’s leadership, Transworld Business Advisors has grown into a globally recognized brand, and the world leader in the business brokerage industry. Transworld has experienced explosive growth while continuing to thrive in an industry marked by the rapid expansion of franchising. His commitment to strengthening the foundation of the company has been instrumental in driving its domestic and international success. Bill Is currently a Senior Business Advisor with Transworld, helping clients buy and sell small to midsize companies.